About Wings is an online travel documentary series, following the experiences of the protagonists, living in a camper van full time.
Following the theme of the title and the names of the two vans – Hermes & Mercury, the patron of nomads and travellers in Ancient Greek and Roman mythology – we decided for a shoe with wings as a symbol, surrounded by a circle, symbolising the actual wheels used.
To give the mark a modern twist, we went with a timely sneaker that’s also been worn by the series’ creator a lot.
Orange invokes a warm, happy feeling, which was meant to be the general underlying emotion the series wanted to communicate.
A hand-drawn font gives the project a very personal and emotional finish.