The Startup successfully sold in 2014, one year after we created their entire brand identity, including the logo.

The symbol of the Logo uses the abstract shapes of a B and an R to form an open book and a butterfly.

The word “Buch” was reflected to make the logo more interesting and to match the symbol.

We wanted very fresh and young colours and, therefore, went with pink and light-blue.

November 10, 2017